I’m sure you’ve heard of In The Style by now. But just in case you haven’t, it’s a great online clothing company which has gone from strength to strength since it was launched by Adam Frisby in 2013. The brand is known for it’s collaborations with various well recognised reality tv stars and this Valentine’s Day these collaborations have teamed up to create the 2018 Valentine’s collection – Totes Over It, in which the 5 leading ladies show is what we really want for Valentine’s instead of chocolates and roses!
The night started slowly as people began to arrive, lots of them sporting various ensembles from ITS. There were bloggers and influencers galore, press and reporters and a handful of the models which feature on the ITS website filling the room before the 5 In The Style collaborators (Charlotte Crosby – Geordie Shore, Billie Faiers – The Only Way Is Essex, Binky Felstead – Made In Chelsea, Olivia Attwood – Love Island and Sarah Ashcroft – Big time vlogger/blogger and influencer) began to arrive with their pals and other reality tv stars.
The drinks continued to flow and the party began to hot up before a bellowing voice came through the speakers to welcome everyone and introduce the 5 designers. This is also when I found out that there was going to be a catwalk to showcase all of the latest designs from the collection, I thought this was such a lovely touch as it gave me the chance to see how these items look IRL rather than just from a model on the website. So here are a few of my favourites that I’ve been debating over! Let me know what your favourites are too!
You can check out the latest collection Here!
Or follow them on Instagram and Twitter to be in the know (they also run some insane competitions which I’m still hoping to win soon).